Service Scope: HubSpot SEO – Fix Broken Internal Issues
Product Focus: HubSpot SEO – Ensure Each Page Has a lang Attribute

Overview:
Heybassh provides specialized SEO optimization services for HubSpot websites, designed to improve search engine visibility, accessibility, and compliance with best practices. Our “Fix Broken Internal” service focuses on identifying and resolving internal site issues that hinder SEO performance, specifically ensuring that every page on your website includes a proper lang attribute.

Service Objectives:

1. Enhance Accessibility: Ensure all pages specify a language using the HTML lang attribute to improve accessibility for screen readers and assistive technologies.

2. Improve SEO Performance: Proper lang attributes allow search engines to better understand the content language of each page, boosting indexing accuracy and targeting for relevant audiences.

3. Fix Internal Site Issues: Identify pages missing the lang attribute, broken internal links, or inconsistent language settings and implement corrective measures.

4. Maintain HubSpot Standards: Ensure changes adhere to HubSpot’s content management standards and templates without disrupting website functionality.

Scope of Work:

• Site Audit:
  Conduct a thorough audit of all website pages to identify missing or incorrect lang attributes. Assess the overall internal structure for potential SEO-impacting issues.

• Implementation:

  • Add or correct lang attributes for all pages, specifying the appropriate language (e.g., lang="en" for English).

  • Update HubSpot templates and modules to include default lang attributes for future pages.

  • Ensure internal links point to valid pages and are structured correctly.

• Testing and Validation:

  • Validate all pages using W3C HTML validation and SEO auditing tools.

  • Test for accessibility compliance (e.g., WCAG) and proper indexing by search engines.

• Reporting:
  Provide a comprehensive report highlighting:

  • Pages corrected with lang attributes.

  • Internal link fixes and updates.

  • Recommendations for maintaining SEO compliance on an ongoing basis.

Deliverables:

• Fully optimized HubSpot pages with correct lang attributes.

• Updated templates and modules for automatic compliance.

• Detailed audit and implementation report.

• Recommendations for ongoing internal SEO maintenance.

Outcome:
Clients will benefit from enhanced website accessibility, improved SEO performance, better user experience, and compliance with international web standards. Properly implemented lang attributes ensure search engines correctly identify the language of each page, leading to more accurate search visibility and higher organic rankings.