Scope of Services: HubSpot SEO – Fix Broken Internal Links
Product: Performance & SEO Optimization
Company: Heybassh

Overview:
Broken internal links can significantly impact website performance, user experience, and search engine rankings. Our Performance & SEO Optimization service focuses on identifying, diagnosing, and resolving broken internal links within HubSpot websites, ensuring optimal website structure and enhancing both crawlability and user engagement.

Service Objectives:

1. Improve Website Performance: Ensure all internal links function correctly to enhance navigation and reduce bounce rates.

2. Enhance SEO Performance: Strengthen website authority and search engine indexing by maintaining a healthy internal linking structure.

3. Optimize User Experience: Provide seamless navigation for visitors, reducing frustration caused by broken or misdirected links.

Scope of Work:

1. Comprehensive Website Audit:

   • Perform a thorough crawl of the HubSpot website to detect broken internal links.

   • Identify pages with missing redirects, 404 errors, or orphaned content.

   • Prioritize issues based on impact on SEO and user experience.

2. Analysis and Reporting:

   • Generate a detailed report highlighting all broken internal links, affected pages, and the severity of each issue.

   • Provide actionable recommendations for fixing and optimizing the website structure.

3. Fixing Broken Links:

   • Implement correct internal links, redirects, or updates directly within HubSpot CMS.

   • Ensure links are relevant, functional, and aligned with SEO best practices.

   • Update or remove outdated or irrelevant content where necessary.

4. SEO Optimization:

   • Improve website crawlability by structuring internal links strategically.

   • Optimize anchor text and link hierarchy to strengthen keyword relevance and authority distribution.

   • Validate fixes using HubSpot tools and SEO diagnostic platforms.

5. Post-Optimization Review:

   • Re-audit the website after fixes to ensure all internal links are functional.

   • Provide a summary report showing improvements in link structure, user flow, and SEO metrics.

Deliverables:

• Broken link audit report.

• Detailed recommendations and action plan.

• Fixed internal links implemented on HubSpot CMS.

• Post-fix SEO performance review and report.

Benefits to Clients:

• Improved website usability and navigation.

• Enhanced search engine rankings and authority.

• Reduced bounce rates and improved visitor engagement.

• Streamlined internal linking for long-term SEO sustainability.