Scope: HubSpot SEO – Fix Broken Internal Links

Product: Accessibility & WCAG Audits
Company: Heybassh

Overview

At Heybassh, we understand that a strong SEO foundation is critical for visibility, credibility, and user trust. Broken internal links not only harm your website’s search engine performance but also create frustrating user experiences, especially for individuals relying on accessibility tools such as screen readers. Our HubSpot SEO – Fix Broken Internal Links service integrates seamlessly with our Accessibility & WCAG Audits to ensure your digital presence is both optimized for search engines and compliant with accessibility standards.

Objectives

1. Identify and Resolve Broken Internal Links

   • Perform a comprehensive site crawl within HubSpot to detect broken or misdirected internal links.

   • Map and restructure link architecture to ensure proper navigation flow.

   • Redirect outdated or deleted pages to relevant destinations, improving both usability and SEO rankings.

2. Enhance Accessibility Compliance

   • Evaluate broken links from the perspective of WCAG (Web Content Accessibility Guidelines) standards, ensuring users with disabilities encounter clear, accessible navigation paths.

   • Provide alternative accessible link text where necessary to improve screen reader usability.

   • Ensure consistent link structures that align with inclusive web practices.

3. Improve User Experience & SEO Performance

   • Strengthen site hierarchy and reduce crawl errors, improving how search engines index content.

   • Increase dwell time and reduce bounce rates by ensuring visitors reach the intended content without frustration.

   • Create a seamless user journey that supports both accessibility and search engine visibility.

Deliverables

• Full broken link audit report within HubSpot, highlighting issues and priority fixes.

• Implementation of redirects, updated URLs, and link restructuring.

• Accessibility-focused link improvements aligned with WCAG 2.1 guidelines.

• Post-fix validation report confirming compliance and SEO performance improvements.

Benefits to Clients

• SEO Gains: Higher search engine rankings and improved organic traffic due to a clean internal link structure.

• Accessibility Compliance: Alignment with WCAG standards, ensuring inclusivity for all users.

• User Trust & Experience: Reduced frustration from broken links, leading to improved engagement and conversions.

• Future-Proofing: A sustainable link strategy that supports both long-term SEO health and accessibility compliance.