Service Scope: HubSpot SEO – Fix Broken Internal Links
Client: Heybassh
Product: Blockchain-based Document Verification

Overview:
At Heybassh, we specialize in optimizing HubSpot-powered websites to enhance both search engine performance and user experience. For clients leveraging our blockchain-based document verification solutions, we understand that website integrity and SEO health are critical to building trust, driving traffic, and ensuring seamless access to information.

Objective:
The primary goal of this engagement is to identify, repair, and optimize broken internal links across the client’s HubSpot website. By doing so, we aim to improve crawlability, enhance user navigation, reduce bounce rates, and strengthen the website’s SEO authority for relevant blockchain and document verification keywords.

Scope of Work:

1. Website Audit & Analysis:

   • Conduct a comprehensive audit of the HubSpot website to identify all broken internal links, including links in headers, footers, menus, blog posts, landing pages, and knowledge base articles.

   • Analyze the impact of broken links on SEO performance, user experience, and site authority.

   • Identify patterns of recurring errors or outdated content that contribute to broken links.

2. Internal Link Repair:

   • Correct or replace broken internal links with updated, relevant URLs.

   • Redirect outdated links to appropriate pages using 301 redirects where necessary.

   • Ensure all internal links align with best SEO practices, including descriptive anchor text and contextual relevance.

3. SEO Optimization:

   • Optimize link structure to enhance crawlability and indexation by search engines.

   • Implement internal linking strategies to strengthen page authority and highlight key pages related to blockchain-based document verification.

   • Provide recommendations for ongoing link maintenance and content updates to prevent future broken links.

4. Reporting & Recommendations:

   • Deliver a detailed report summarizing all identified broken links, fixes applied, and SEO improvements made.

   • Provide strategic recommendations for continuous internal link management and site health monitoring.

   • Highlight additional opportunities for improving HubSpot SEO, including content alignment, page speed enhancements, and metadata optimization.

Expected Outcomes:

• Fully restored internal link structure, ensuring smooth navigation for users and bots.

• Improved SEO performance and better indexing of key pages.

• Reduced bounce rates and increased engagement with blockchain document verification content.

• Strengthened credibility and trust in Heybassh’s online presence.