Scope: HubSpot SEO – Confirm Correct Pages Are Hidden from Search Results

1. Audit & Identification

• Review all HubSpot website pages to identify which pages are currently hidden from search engines (via noindex, password protection, or other methods)
• Identify pages that should not be indexed (e.g., admin pages, internal resources, thank-you pages, duplicate content)
• Prioritize high-traffic or sensitive pages to ensure proper visibility control

2. Analysis & Strategy

• Compare current visibility settings with SEO strategy and content goals
• Determine if any pages are incorrectly indexed or incorrectly hidden
• Develop a plan to adjust visibility to ensure only intended pages appear in search results

3. Implementation & Optimization

• Apply noindex meta tags or HubSpot CMS settings to hide the correct pages from search engines
• Remove noindex or adjust settings for pages that should be indexed
• Ensure proper use of password protection or robots.txt rules for sensitive content
• Verify that redirects and canonical tags do not inadvertently expose hidden pages

4. Technical Verification

• Use HubSpot SEO tools, Google Search Console, and third-party crawlers to validate page visibility
• Confirm that intended pages are hidden and accessible pages are indexable
• Check for conflicting directives that may prevent proper indexing or hiding

5. Monitoring & Reporting

• Continuously monitor search engine indexing for changes or errors
• Track Google Search Console for pages incorrectly indexed or hidden
• Provide periodic reports on page visibility, actions taken, and compliance with SEO strategy

6. Continuous Improvement

• Establish guidelines for managing page visibility during content creation and updates
• Train content and development teams to properly apply noindex, password protection, and robots.txt rules
• Periodically audit new and existing pages to maintain correct visibility across HubSpot CMS

Outcome:

• Only intended pages are visible in search results
• Sensitive or non-SEO pages are properly hidden
• Reduced risk of indexing errors and SEO penalties
• Standardized visibility management practices across HubSpot CMS