Scope of Work: HubSpot SEO – Fix Broken Internal Links

1. Discovery & Audit

• Perform a comprehensive SEO site audit within HubSpot and external tools (e.g., Screaming Frog, SEMrush, Ahrefs, Google Search Console).
• Identify all broken internal links (404 errors, redirects, orphaned pages, incorrect anchors) within:
  • Blog posts
  • Landing pages
  • Website pages
  • CTAs, menus, and HubSpot modules
• Prioritize issues based on SEO impact (high-traffic pages first).

2. Analysis & Strategy

• Categorize broken links into actionable groups:
  • Links to be redirected (301/302).
  • Links to be updated with the correct live page.
  • Links to be removed (if destination is irrelevant).
• Map old URLs to new or existing live pages to preserve SEO equity.
• Align link repair strategy with client’s SEO goals (ranking, conversions, user experience).

3. Execution

• Update internal links directly inside HubSpot CMS (blogs, landing pages, menus, and CTAs).
• Implement 301 redirects in HubSpot Settings > Domains & URLs > Redirects Tool.
• Fix menu/navigation links via HubSpot Design Tools.
• Ensure all broken smart CTAs and smart content links are corrected.

4. Optimization

• Ensure internal linking follows SEO best practices:
  • Use keyword-rich anchor text.
  • Create a logical site structure for easier crawlability.
  • Link to pillar content and topic clusters for HubSpot inbound methodology.
• Avoid redirect chains and loops that hurt crawl budget.
• Standardize URL formatting (canonical URLs, lowercase, hyphens instead of underscores).

5. Testing & QA

• Run a re-crawl audit to confirm fixes.
• Test redirects manually and with SEO tools.
• Validate fixes in Google Search Console (no new crawl errors).
• Confirm improved user navigation and reduced bounce rates.

6. Reporting

• Provide a before & after broken link report (number of issues, fixed links, redirects).
• Track improvements in:
  • Crawl health (Google Search Console).
  • Organic traffic from repaired pages.
  • Average session duration & reduced bounce rate.
  • Domain authority impact from preserved link equity.

7. Ongoing Monitoring

• Set up monthly SEO health checks.
• Use HubSpot’s SEO Recommendations Tool to catch new broken links.
• Continuous content audits (every 3–6 months) to prevent future link rot.
• Proactive updating when pages are unpublished, renamed, or migrated.

Value We Deliver

• Improved user experience (no dead-end pages).
• Preserved SEO authority by reclaiming lost link equity.
• Increased organic traffic from better crawlability.
• Higher conversion rates by guiding users to the right pages.
• Long-term SEO sustainability through proactive monitoring.