Scope of Services: HubSpot SEO – Fix Broken Internal & Ensure Proper Language Settings
Company: Heybassh
Product: HubSpot SEO

Overview:
Heybassh provides specialized SEO optimization services for HubSpot websites, focusing on improving site structure, enhancing user experience, and ensuring search engine compliance. One critical aspect of on-page SEO is ensuring all internal pages are correctly configured with valid language settings. This service helps businesses improve global SEO performance, user accessibility, and search engine indexing accuracy.

Objectives:

1. Identify and fix broken internal SEO issues on HubSpot websites.

2. Ensure every page has a valid language attribute (hreflang/lang) to support multilingual indexing and accessibility standards.

3. Optimize internal linking structures to prevent orphaned pages and improve crawlability.

4. Enhance search engine understanding of website content to improve organic rankings.

Scope of Work:

1. SEO Audit & Analysis:

   • Conduct a comprehensive audit of all internal pages on the HubSpot website.

   • Identify pages with missing, incorrect, or inconsistent language attributes.

   • Detect broken internal links, redirect chains, and crawl errors affecting SEO performance.

2. Language Attribute Implementation:

   • Ensure each page has a valid lang attribute that reflects the primary language of the page content.

   • Implement hreflang tags where necessary for multilingual pages to guide search engines.

   • Validate language settings to meet W3C and search engine standards.

3. Broken Internal Link Fixes:

   • Identify broken or misdirected internal links.

   • Correct URL paths, update redirects, or remove dead links to enhance user experience.

   • Verify link fixes with HubSpot and Google Search Console to ensure indexing improvements.

4. Reporting & Documentation:

   • Provide a detailed report of all issues identified and actions taken.

   • Include a list of pages updated with proper language settings and fixed links.

   • Offer recommendations for ongoing SEO monitoring and best practices.

5. Follow-Up & Validation:

   • Monitor post-implementation performance of internal pages.

   • Confirm that search engines are correctly indexing pages with updated language settings.

   • Provide guidance for continuous compliance with internal SEO best practices.

Benefits to Clients:

• Improved search engine indexing for multilingual audiences.

• Enhanced user experience and accessibility compliance.

• Reduced crawl errors and improved site authority through healthy internal linking.

• Increased organic search performance through proper SEO fundamentals.