Scope of Work: HubSpot SEO – Fix Broken Internal & Ensure Viewport Tag Implementation
Product: HubSpot SEO

Objective:
To optimize your HubSpot website’s internal SEO by identifying and fixing broken internal links while ensuring that each page is correctly configured with a viewport meta tag. This enhances user experience, improves site crawlability, and ensures mobile responsiveness, ultimately driving higher search engine rankings and better engagement.

Scope of Services:

1. Comprehensive Internal Link Audit

   • Conduct a full audit of your HubSpot website to identify broken internal links.

   • Analyze site structure to detect links leading to 404 errors or non-existent pages.

   • Identify orphan pages or pages with limited internal linking that may hinder SEO performance.

2. Broken Link Resolution

   • Correct broken links by updating URLs, redirecting pages appropriately, or removing outdated links.

   • Implement 301 redirects where necessary to preserve link equity and maintain SEO value.

   • Ensure all internal links point to relevant, active pages to improve site navigation and user experience.

3. Viewport Tag Implementation

   • Review every page on the HubSpot website to confirm the presence of a viewport meta tag.

   • Add or correct viewport tags to ensure mobile responsiveness and optimal display on all devices.

   • Test pages on various devices and screen sizes to verify correct scaling and layout.

4. SEO Best Practices Enforcement

   • Check that other on-page SEO elements (titles, meta descriptions, headings, and alt text) are consistent and optimized.

   • Ensure site architecture supports crawl efficiency for search engines.

   • Monitor internal link health and mobile-friendliness to maintain long-term SEO performance.

5. Reporting & Recommendations

   • Provide a detailed report outlining the identified issues, actions taken, and remaining recommendations.

   • Deliver actionable insights for future internal SEO maintenance.

   • Include analytics on improved mobile responsiveness and link integrity post-fix.

Expected Outcomes:

• All internal links are functional and point to relevant pages.

• Every page includes a properly configured viewport tag for responsive design.

• Enhanced user experience across desktop and mobile devices.

• Improved crawlability and SEO performance of the HubSpot website.

• Clear roadmap for ongoing SEO maintenance and optimization.

Deliverables:

• Audit report of broken links and viewport issues.

• Updated HubSpot pages with fixed internal links and viewport tags.

• Final report detailing actions taken, improvements made, and recommendations.