Scope: HubSpot SEO – Reduce the Size of Page Network Requests

1. Audit & Identification

• Conduct a comprehensive audit of all HubSpot website pages
• Identify large network requests including images, scripts, CSS files, fonts, and third-party resources
• Prioritize high-traffic, high-conversion pages for immediate optimization

2. Analysis & Strategy

• Analyze the impact of each resource on page load times and Core Web Vitals
• Determine which resources can be compressed, combined, or deferred
• Develop a strategy to reduce total request size without impacting page functionality or user experience

3. Implementation & Optimization

• Compress images using modern formats (WebP, AVIF) and optimize dimensions
• Minify and combine CSS and JavaScript files to reduce file sizes and the number of requests
• Defer or asynchronously load non-critical scripts and stylesheets
• Optimize font loading by using subsets, preloading key fonts, and eliminating unused font variants
• Remove unnecessary third-party scripts and resources or replace with lighter alternatives

4. Technical Verification

• Use HubSpot SEO tools, Google PageSpeed Insights, and Lighthouse to verify reductions in network request sizes
• Confirm all resources load correctly and functionality is preserved
• Test page performance across multiple devices, browsers, and network conditions

5. Monitoring & Reporting

• Continuously monitor page performance metrics including load time, total network request size, and Core Web Vitals
• Track improvements in page speed, bounce rate, and user engagement after optimizations
• Generate regular reports highlighting network request optimizations and impact on SEO

6. Continuous Improvement

• Establish guidelines for future HubSpot page development to minimize network requests
• Train content and development teams on best practices for resource optimization
• Periodically audit new pages and existing content to ensure ongoing efficiency and performance

Outcome:

• Significantly reduced page network request sizes across HubSpot pages
• Faster page loading times, improved Core Web Vitals, and better user experience
• Enhanced SEO performance due to optimized resource delivery
• Standardized practices for managing and optimizing network requests within HubSpot CMS