Scope: HubSpot SEO – Use Correctly Sized Images

1. Audit & Identification

• Conduct a full audit of all HubSpot website pages for image usage
• Identify images that are oversized, stretched, or not optimized for the page layout
• Prioritize high-traffic, high-conversion, and visually impactful pages

2. Analysis & Strategy

• Determine optimal image dimensions based on page layout, display size, and device responsiveness
• Evaluate image formats (JPEG, PNG, WebP, SVG) for performance and quality
• Develop a strategy to replace or resize images without compromising visual quality

3. Implementation & Optimization

• Resize images to match display dimensions for desktop, tablet, and mobile devices
• Compress images to reduce file size while maintaining quality
• Implement responsive image techniques using <srcset> and HubSpot CMS modules
• Replace incorrectly sized images in templates, blog posts, landing pages, and modules

4. Technical Verification

• Use HubSpot SEO tools, Google PageSpeed Insights, and Lighthouse to verify image optimization
• Confirm images load correctly on all devices and screen sizes
• Ensure no broken images or layout shifts are caused by resizing

5. Monitoring & Reporting

• Continuously monitor page performance metrics such as load time, Core Web Vitals, and user engagement
• Track improvements in page speed and SEO performance after image optimization
• Provide periodic reports highlighting optimized images, load time improvements, and recommendations

6. Continuous Improvement

• Establish best practices for uploading and using images in HubSpot CMS
• Train content and development teams to use correctly sized images for future content
• Periodically audit new pages and existing content to maintain optimized image standards

Outcome:

• All images are correctly sized and optimized for HubSpot pages
• Faster page loading times, reduced layout shifts, and improved Core Web Vitals
• Enhanced user experience and SEO performance
• Standardized image optimization practices across HubSpot CMS