Scope: HubSpot SEO – Verify Image Alt Text Should Be Blank

1. Audit & Identification

• Conduct a full audit of all images across the HubSpot website
• Identify images where the alt attribute is empty or missing
• Classify images based on type: decorative vs. content-critical

2. Analysis & Strategy

• Determine which images should have blank alt attributes (purely decorative or layout images)
• Identify images that require descriptive alt text for accessibility and SEO purposes
• Develop a clear guideline for when to leave alt text blank vs. when to provide descriptive text

3. Implementation & Optimization

• Update HubSpot CMS images according to best practices:
  • Leave alt blank for purely decorative images
  • Add descriptive alt text for images conveying important information or content
• Ensure proper syntax and HTML compliance for all image tags

4. Technical Verification

• Validate changes using HubSpot SEO tools, accessibility checkers, and crawlers
• Confirm that blank alt attributes are applied only to appropriate images
• Ensure accessibility standards (WCAG) are maintained for screen readers

5. Monitoring & Reporting

• Track HubSpot SEO dashboard for image-related warnings or errors
• Periodically review new content uploads to ensure compliance
• Generate reports for clients highlighting alt text compliance and improvements

6. Continuous Improvement

• Establish an ongoing process for managing image alt attributes
• Integrate alt text guidelines into content creation and website maintenance workflows
• Provide training to content teams on SEO and accessibility best practices

Outcome:

• Correct use of blank alt text for decorative images
• Improved website accessibility and SEO compliance
• Reduced unnecessary SEO warnings related to image alt text
• Standardized alt text guidelines for future content uploads