Scope of HubSpot SEO Services

1. SEO Strategy & Research

• Keyword research aligned with audience intent and industry trends
• Topic clusters and pillar page strategies to improve authority
• Competitor analysis to uncover gaps and opportunities

2. On-Page SEO Optimization

• Optimization of titles, meta descriptions, headings, and alt tags
• Keyword alignment with high-value queries
• Structured optimization of blogs, landing pages, and pillar pages

3. Technical SEO Management

• Configuration of HubSpot SEO recommendations tool
• Management of canonical tags, redirects, robots.txt, and sitemap.xml
• Mobile responsiveness and page speed optimization
• Optimization for voice search and structured data

4. Content SEO Enhancement

• Mapping and interlinking content with HubSpot’s content strategy tool
• Development of pillar pages and cluster content
• Regular content audits for refreshing or repurposing

5. Analytics, Reporting & Tracking

• Tracking of organic traffic, rankings, and conversions
• Ongoing SEO performance reports aligned with goals
• Monitoring of backlinks, competitor positions, and keyword rankings

6. Continuous Optimization & Growth

• Automation of technical SEO monitoring
• Adaptation to algorithm updates and Core Web Vitals
• Global SEO strategies with multi-language and multi-region support