Scope of Work: HubSpot SEO – Fix Broken Internal Links

Product: Ongoing Support & Training
Company: Heybassh

At Heybassh, we understand that broken internal links can significantly harm user experience, search engine rankings, and overall website performance. As part of our Ongoing Support & Training offering, we provide clients with a structured and proactive approach to identifying, resolving, and preventing internal link issues within their HubSpot environment.

Key Deliverables

1. Comprehensive Site Audit

   • Conduct regular SEO audits to identify broken internal links across all HubSpot pages, blogs, landing pages, and resources.

   • Use both automated tools and manual validation to ensure accuracy.

2. Systematic Fixing of Broken Links

   • Update or redirect broken internal links to the most relevant and functional URLs.

   • Ensure all link structures align with SEO best practices and improve site crawlability.

   • Implement proper 301 redirects where necessary to preserve SEO equity.

3. Preventive Maintenance

   • Set up ongoing monitoring systems to detect and report new broken links quickly.

   • Establish processes to review internal links whenever new content or pages are published.

4. SEO Performance Optimization

   • Ensure that all internal links follow logical structures, boosting keyword relevance and user navigation.

   • Optimize anchor texts for clarity, SEO value, and accessibility.

5. Client Training & Enablement

   • Provide hands-on training for client teams on how to monitor, detect, and resolve broken links in HubSpot.

   • Share best practices for internal linking strategies to support ongoing SEO improvements.

   • Offer clear documentation and reference guides to empower marketing teams.

6. Continuous Support

   • Deliver ongoing support sessions to address questions, troubleshoot issues, and provide recommendations.

   • Schedule periodic reviews to ensure broken links remain fixed and internal linking strategies stay aligned with evolving SEO goals.

Benefits to Clients

• Improved user experience through seamless navigation.

• Increased SEO rankings and higher visibility on search engines.

• Reduced bounce rates by directing users to relevant, working content.

• Long-term sustainability with proactive monitoring and team training.

• Empowerment of in-house teams to manage and maintain internal linking best practices.