Scope of Service: HubSpot SEO – Fix Broken Internal Links

Product: Performance & Core Web Vitals Optimisation
Company: Heybassh

Overview

At Heybassh, we understand that broken internal links can significantly impact both user experience and search engine performance. Internal links are critical in helping search engines crawl your site efficiently and ensuring users can navigate seamlessly between important pages. When links are broken, visitors encounter unnecessary friction, which reduces trust, increases bounce rates, and negatively affects SEO rankings.

As part of our Performance & Core Web Vitals Optimisation service, we provide a structured approach to identifying, fixing, and preventing broken internal links within your HubSpot environment. This not only strengthens your site’s technical SEO foundation but also enhances page load performance, usability, and overall Core Web Vitals scores.

Our Process

1. Comprehensive Site Audit

   • Run a full diagnostic scan of your HubSpot website to identify all broken internal links (404 errors, redirect chains, orphaned links).

   • Categorise issues by severity and impact on SEO and user experience.

2. Link Mapping & Correction

   • Correct broken internal links by updating outdated URLs or mapping them to the most relevant live pages.

   • Remove duplicate or unnecessary redirect chains that slow down site performance.

   • Ensure proper URL structures aligned with SEO best practices.

3. Performance Alignment with Core Web Vitals

   • Assess how broken internal links impact Core Web Vitals metrics such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

   • Optimise internal linking to improve crawl efficiency, reduce unnecessary server requests, and enhance page speed.

4. User Experience Improvements

   • Create a smoother navigation flow by ensuring users land on relevant and active pages.

   • Reduce bounce rates by eliminating dead ends and redirect loops.

   • Enhance trust and engagement with consistent, functioning pathways throughout the website.

5. Ongoing Monitoring & Prevention

   • Implement automated monitoring systems to detect new broken links quickly.

   • Provide monthly health reports highlighting site integrity and SEO performance.

   • Establish preventive best practices for internal linking during future content updates.

Expected Outcomes

By fixing broken internal links as part of Performance & Core Web Vitals Optimisation, clients can expect:

• Improved search engine crawlability and indexing.

• Enhanced Core Web Vitals performance leading to better SEO rankings.

• Reduced bounce rates and improved user engagement.

• Faster and more reliable site navigation.

• Long-term sustainability with proactive link monitoring.