Scope of Work: HubSpot SEO – Fix Broken Internal Links

Product: Smart Notification Banners
Company: Heybassh

Overview

At Heybassh, we understand that broken internal links negatively impact both user experience and SEO performance. For clients using Smart Notification Banners, ensuring that all internal pathways remain functional is critical, as these banners often serve as high-visibility entry points to key resources, offers, or updates. By systematically identifying and resolving broken internal links, we help businesses maintain seamless navigation, protect search rankings, and ensure that their Smart Notification Banners consistently drive engagement and conversions.

Objectives

• Improve user experience by eliminating broken internal pathways.

• Preserve and enhance organic search visibility on HubSpot-hosted content.

• Ensure Smart Notification Banners always link to accurate, live destinations.

• Protect site credibility and authority by maintaining a clean internal link structure.

Scope of Services

1. Audit & Identification

   • Conduct a full crawl of the HubSpot environment to identify broken internal links.

   • Review Smart Notification Banners to ensure all linked content is current and accessible.

   • Map high-priority pages and banner CTAs to business objectives.

2. Correction & Optimization

   • Update or redirect broken links to the most relevant, active destinations.

   • Replace outdated links within Smart Notification Banners to align with ongoing campaigns.

   • Apply best practices for internal linking to strengthen overall SEO performance.

3. Testing & Validation

   • Verify that all corrected links function properly across desktop and mobile devices.

   • Ensure banners seamlessly guide users to intended resources without interruption.

   • Validate that changes positively impact SEO health scores.

4. Monitoring & Maintenance

   • Set up proactive monitoring to catch and fix broken links quickly in the future.

   • Provide periodic reports on internal link health and banner performance.

   • Offer ongoing optimization to support evolving campaigns and website updates.

Deliverables

• Comprehensive broken link report (before and after fixes).

• Updated Smart Notification Banners with corrected and optimized links.

• SEO health score improvement report.

• Ongoing monitoring and maintenance plan.

Expected Outcomes

• Enhanced SEO rankings through a stronger internal linking structure.

• Improved user engagement and reduced bounce rates from Smart Notification Banners.

• Increased conversions by ensuring all banner-driven traffic lands on active, relevant pages.

• Long-term protection of website authority and credibility.